Power, Illusion, and America’s Last Taboo

by John Pilger / September 2nd, 2009

The clever young man who recently made it to the White House is a very fine hypnotist, partly because it is so extraordinary to see an African-American at the pinnacle of power in the land of slavery. However, this is the 21st century, and race — together with gender and even class — can be very seductive tools of propaganda. For what matters, above race and gender, is the class one serves.

George Bush’s inner circle — from the State Department to the Supreme Court — was perhaps the most multi racial in presidential history. It was PC par excellence. Think Condoleezza Rice and Colin Powell. It was also the most reactionary.

To many, Obama’s very presence in the White House reaffirms the moral nation. He is a marketing dream. Like Calvin Klein or Benetton, he is a brand that promises something special — something exciting, almost risqué, as if he might be a radical, as if he might enact change. He makes people feel good.

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Chris Hedges, author of Empire of Illusion puts it well. “President Obama,” he wrote, “does one thing and Brand Obama gets you to believe another. This is the essence of successful advertising. You buy or do what the advertiser wants because of how they can make you feel.” And so you are kept in “a perpetual state of childishness.” He calls this “junk politics.”

The tragedy is that Brand Obama appears to have crippled or absorbed the antiwar movement, the peace movement. Out of 256 Democrats in Congress, thirty are willing to stand against Obama’s and Nancy Pelosi’s war party. On June 16, they voted for $106 billion for more war.